Research On Production Mode Of Information Short Video

With the rapid development of network technology and the comprehensive popularization of Smart devices,short video meets the audience demand of obtaining“fragmented” information by virtue of its traits of being pithy and poignant.In the field of Journalism and Communication,aided by the development of short video format and the natural advantage of Short videos in the expression of news content,a large number of production bodies and production contents have emerged in the news industry.The content production of news and short videos has subverted the traditional production methods of news videos.Professional Content Production(PGC),and Professional User Content Production(PUGC)are the main production modes of news and short videos,providing a diverse and varied set of news content for the subject.This article takes the different production modes of news and information short videos as the research subject,supplemented by the relevant theoretical knowledge of journalism,and analyzes the development composition and content production of PGC and PUGC modes.The development background,constituent elements and structural analysis of the production modes are explained.This paper explores this topic using both qualitative and quantitative metrics by using data obtained from “Surging News”and “Pear Video” as the sample data.Analysis is made upon the different modes of production using specific cases as basis for comparison,focusing on the production entities,production methods,and production features of each mode of production.Through the comparison of the two production modes and the comb of other production modes,the paper proposes some suggestions about the mode selection and development of short video content production.The analysis focuses on the difficulties faced in the production process,and discusses the corresponding solutions,in order to provide a reference for improving the productivity of news and information short videos.Finally,this article reflects on the impact that the short video content production model has created on the traditional content production mode in the news industry.Through the study of the different production modes,this article makes the proposition of fluid content production and the disappearance of news boundary,additionally,it also makes strategic recommendations for production entities and produced contents.Based on the development of journalism,this article analyzes the production model of content,reflects on the production model's construction of the social picture,and explores the direction that journalism will develop towards with respect to its production modes.