Research On The Development And Communication Of Short Video News In China Based On "5W Mode"

In the cognitive world of the audience in the 21 st century,video has gradually become the most easily understood medium.With the development of new technology,the short video platform ushered in a blowout during the Spring Festival of 2018.The rise of short video indirectly reflects the anxiety of technology.The technology empowerment in 5g era will drive the whole short video industry to a higher point.At the same time,the development of short video,to a large extent,will also become a new way of dialogue in the news communication industry.It is also true that people are not satisfied with the form of pictures and words in traditional media,and they want to see the scene and freshness brought by video images.With the short video production and release more convenient and fast,a good fit for the current needs of people using fragmented time to browse information.The integration of photos,text and video also promotes the development of traditional media to a certain extent.It has brought more abundant means and ways of expression,and greatly enhanced the efficiency and efficiency of information transmission.As a new way of news production and communication in the information society,the emergence and development of short video news is full of necessity.As a new type of media for news reporting,it not only enriches the expression of news communication,but also provides a more convenient and efficient communication mode for the news communication industry through the features of instant segment,simple and interesting content,efficient interaction effect,mobile social communication mode,and young and diverse news audience.On the one hand,short video news can not lack the support of relevant technologies and the promotion of strong economy;at the same time,the news industry is constantly trying various reporting methods to meet the unique needs of its readers.So the combination of short video and news will become an inevitable trend.However,there is still a huge crisis behind the prosperity.At present,short video news also has many problems,including similar application functions,low quality of UGC short video content,lack of gatekeepers of platformcontent and insufficient consideration of platform attributes of video distribution,not considering the development and communication prospects of short video news.This paper uses three research methods,i.e.reference to the results of questionnaire survey,case analysis and content analysis,combined with the theoretical knowledge of Journalism and communication,and from the perspective of Lasswell's "5W model",analyzes the short video news from five aspects: ontology,content,channel,audience and communication effect.Promote short video news applications and other specific examples to explore the nature and development space of short video news.