The Research On Multi-Channel Network Of Short Video

In the era of mobile Internet,the domestic short video industry is developing rapidly,and a large number of investors are devoted to short video production,which not only leads to a surge in short video production,but also forms an MCN(Multi-Channel Network)model that focuses on integrating content producer resources.Due to a deeper grasp of the market law,the short video MCN model quickly became the hub of the three producers,platforms and advertisers in the short video industry chain,and played a role in bridging information value and improving efficiency in many links.Quickly enhance the short-term video transmission value and commercial value,in order to promote the rapid development of the entire short-video industry.At present,the MCN model has become a "new vent" of capital in the short video industry.The short video MCN mode provides content producers with high-quality content production and distribution services,and at the same time provides a more high-quality content matrix for the platform.From content creation and operation to traffic acquisition and commercial monetization,the short video MCN participates in the entire ecological chain of short video,and has distinctive characteristics in the production of content products,the cultivation of contracted celebrities,the establishment of distribution channels,and the realization of commercial monetization.The short video MCN model is a product of the short video content market that has developed to a certain extent.It originated in the United States and has risen in China in recent years.The number of institutions and the market size have grown rapidly.In terms of content production mechanism,the MCN model is mainly through signing or investing in high-quality content producers with certain influence,certain management and incubation to form an influencer production matrix,and resource integration and refinement in the content production link Production process,to achieve standardized content management and industrialized short video production,thereby improving content production efficiency and reducing production costs;in content distribution,short video MCN mode expands and maintains various distribution channels to obtain more exposure and traffic,At the same time,targeted cooperation on the differentiation of the platform,commercial short video has formed a matrix communication and precise communication,which greatly improves the commercial short video communication effect;on the profit model,short video MCN is mainly divided into platforms and advertising revenue Mainly,multiple profit methods such as e-commerce monetization and knowledge payment coexist.At present,because the short video MCN model is not yet fully mature,there are still many problems,such as the uneven quality of short video MCN institutions,the establishment of a unified standard,and the commercialization ability to be improved.Therefore,to further optimize the short video MCN mode,it is necessary to standardize the MCN institution standards,absorb talents in all links,improve the market position of the MCN institution through boutique production,increase technical barriers,refine the operation mechanism of the MCN model,and find more diversified monetization methods.