Research On Content Production And Operation Of Tik Tok Short Video

As a new form of media and a new way of disseminating information,mobile short video has become an important carrier for audiences to use fragmented time for social life and consumer entertainment.Tik Tok short video,is developing rapidly in many short video platforms.In addition to the short,flat and fast propagation characteristics of short videos,the production and operation of featured content plays a vital role in the development of short video.It is not only the core link in the industrial chain of the short video,but also the short video difference.The key to development.Tik Tok's video development is based on the morphological characteristics of the short video development and innovative practice of content production.The development path of the short video of jitter is further explored,and the future development trend of the short video is analyzed.This paper consists of five parts.In the tiktok,we comb the research status at home and abroad,confirm the research contents and research methods of tiktok short video,and make clear the innovation of the short video in the content production and operation.First,this paper sorts out the research trend and current situation of mobile short video application at home and abroad,and makes a comprehensive analysis of the definition and morphological characteristics of short video,so as to pave the way for exploring Tik Tok's content production and operation distribution mechanism.Secondly,Tik Tok short video content production is analyzed in the second chapter,and the characteristics of the short video in the product development context,content production mode and function matrix are discussed.The development of mobile Internet has overturned the mode of production of traditional media.Tik Tok short video represented by the jitter has shown great potential in content production.The third Tik Tok short video focuses on the characteristics of the short message operation and distribution,and elaborates the mode of Tik Tok short video in brand operation,distribution channel and cash flow mode.The fourth Tik Tok short video mainly analyzes the development of short video in Tik Tok short video based on the perspective of consumer culture.More and more young users are involved in the production of short video content and social sharing.This has injected new vitality into the development of mobile short video industry,take "user thinking" as the core concept of product operation,With the continuous improvement of the creativity and influence of mobile short video,we believe that the short video market represented by Tik Tok will be more promising.