The Analysis On "Content Is King" And Its Strategy From The Perspective Of Mobile Internet

For professional media,what's the most is to achieve "Content is king" immediately.During the traditional media period,the media has limited channels to transmit,while its content production is more like self-talk.What makes the entire communication activity shift from communicator-centric to consumer-centric and the attention of users become a scarce resource is that the transmitting channels' expanding of mobile internet.Since then,various media platforms have begun to vigorously develop content to catch users' attention.But in reality,the explosive growth of content does not mean the implementation of "content is king".Content production is not only related to whether the basic information of the public can be available,but also to whether the public can learn the truth and make their own decisions.Analysis on the strategies of professional media content production can effectively influence the ability of professional media.It can also further realize its own functions of connecting with society and keeping watch on society while fulfilling "Content is king".The growth of UGC,PGC and MGC has greatly squeezed the development of professional media,making the content market that was originally controlled by professional media more complex and diverse.Faced with the explosive growth of content resources,it is difficult for high-quality content to lead the development of society.Professional media must stand up and achieve "Content is king" with their own professionalism,leading the healthy development of the content market.In order to adapt to the mobile Internet environment,the organization structure and the mode of production of professional media are bound to change.It is necessary for the professional media organizations to integrate resources,innovate content products,and expand product influence to the extent permitted by the institutional framework.To maximize content involvement,it should change the thinking,and be a digger and optimizer of UGC and PGC content,as well as a collaborator of MGC content.Professional media should be able to use technology to collect data and information,drive content production,and innovate product forms to meet the users' information needs.Technology is "neutral",but the content is value-oriented,so the content management must be based on people and achieve machine coordination.Professional media should also improve their own ability of setting agenda while using technology to manage content,and maintain social stability and harmony by leading the public through content."Content is king" is not only reflected in the content production,but also in the process of content distribution.If the users cannot get the content,it won't be "Content is king",no matter how excellent the content quality is.Humans are socialized animals,and socialization is essential for distributing concerns.It is of great significance for the further dissemination of content to mine users 'social data,and stimulate users' social desires.The distribution of content should not only consider individual needs,but also focus on group needs.Using sensors to promote scene-based distribution can more effectively know users' needs and improve adaptation of content and users.Professional media should enhance their professional capabilities to truly achieve "Content is king".While guiding the healthy development of social content,they should also establish contact with society and be a successful watchman.