Research On The Spread Of Short Food Videos On DouYin

With the development of Internet technology and accelerated pace of life,people are more and more accustomed to using mobile devices to obtain fragmented information.In this context,Douyin quickly gained a lot of users' love with its short and vivid content,infectious music,and cool and convenient functional design,becoming the current most popular short video platform.At the same time,one of its important vertical content gourmet short videos also relies on unique content styles and communication methods to enter the public life.The research takes short food videos on the Douyin platform as the research object,and comprehensively used research methods such as literature research,content analysis,case analysis,questionnaire survey,etc.,from three dimensions of topic type and form characteristics,communication methods,and communication effects.An in-depth investigation of the current status of the dissemination of audio and gourmet short videos.In terms of theme types and form features,the Douyin gourmet short videos can be roughly divided into 5 thematic types: gourmet tutorials,eating and broadcasting shops,scene display,creative and funny,and story and emotion.In terms of form features,the visual content is rich,the picture is bright and colorful,and the sound effect style is diverse.It mainly uses montage editing techniques,with short content,light rhythm and vertical screen display.But different theme types have certain personality characteristics.In terms of communication methods,Internet celebrities are mainly promoted,while ordinary users tend to use viral transmission,while Douyin platform uses push communication.In terms of communication effects,the main way for users to access short videos of Douyin cuisine is platform push.The favorite type of theme is the food tutorial,followed by eating broadcast shop and scene display category,story emotion and creative funny category is relatively low in attention.The food in the video is the most attractive to users,followed by the screen and style,and the text,title and comments have the least impact.Pushing content based on user preferences is the main reason for users to choose Douyin platform.Users are most satisfied with the short videos of Douyin's gourmet foods for their entertainment and relaxation effects,followed by curiosity satisfaction and ease of use of the platform.Platform credibility,content quality satisfaction and knowledge learning effects are relatively low.Compared with ordinary users,online celebrities have a clearer purpose of contacting Douyin gourmet short videos,which can obtain richer material andspiritual satisfaction,and also bring greater pressure and motivation.The main dilemmas currently faced by Douyin gourmet short videos are: Serious homogeneity,not innovativet;large experience gap,insufficient practicality;excessive entertainment,which has a negative effect;low user stickiness and lack of enthusiasm for creation.To address these issues,we can improve the communication strategy by encouraging innovation and optimizing content production;multi-party collaboration to improve user experience;strict control and standardizing content communication;strengthening social interaction and inspiring users' creative enthusiasm.