Research On The Dissemination Characteristics Of New Media Original Short Videos

In recent years,with the development of network technologies,mobile terminal technologies and the popularity of mobile smart phones,new-media original short video has emerged as a video form suitable for viewing by mobile terminals,and it is rich in content and information bearing.The advantages of large quantity,brief duration,and fast dissemination speed have quickly won the favor of the majority of audiences and become a new outlet for content creation.The appearance of new-media original short video can effectively meet the demand of fragmented and diversified information in the mass audience of today's society.This has enabled many content entrepreneurs who are good at capturing business opportunities to invest in the production and dissemination of original short video of new media.Therefore,the contents and types of new-media original short video are continuously enriched,and the competition within the industry is becoming increasingly fierce.As an emerging product of the times,the original short video of new media can win the favor of the mass audience and become an important information carrier in this content era.It must have its own uniqueness.This dissertation is guided by the basic theories of communication studies,especially online communication,and combines relevant theoretical research and practical results of the original short video about new media,and uses literature research,inductive method,case studies,and comparative studies to focus on different content generation models.The dissemination characteristics of the original new-media original short video are summarized and analyzed.The full text is divided into the following four parts:The first part is an overview of New-media original short video.It mainly focuses on the oconcept,development,development,and classification of the new media original short video.In this chapter,first of all,the definition of the original media original short video is clearly and clearly defined,followed by a detailed and organized summary of its development history,and a comprehensive and meticulous classification of its type again.The new media original short video is divided into three modes: UGC,PGC,and OGC according to its content production mode.The author uses this as a dividing point for the study of the original characteristics of the new media original short video transmission.The second part is the analysis of the characteristics of new-media original short video under UGC mode.It mainly focuses on three perspectives: the communicator's perspective,the dissemination of content,and the dissemination channels.The third part is the analysis of the characteristics of new-media original short video under PGC mode.It mainly focuses on the communicator perspective,the dissemination of content,the audience research and the dissemination channels.The fourth part is the analysis of the characteristics of new-media original short video under OGC mode,mainly based on three perspectives: the communicator's perspective,the dissemination content,and the dissemination channel.This research indicates that the new-media original short video has entered the active phase of development,at this stage,both the UGC and PGC mode or OGC mode of the new media in the dissemination process of the original short video shows own unique,which is worthy of reference.For the new-media's short video entrepreneurs,we should see the advantages of the new media's short video in various content generation modes,and learn to integrate all the advantages to develop themselves.For the traditional media,the emergence of new media short video provides a chance for development and innovation of traditional media,and is a positive exploration on the way of traditional media transformation.The practical experience that the traditional media develops the original short video of the new media also indicates that the development direction of the media is the direction of the media industry.The child is father of the man,as the development of new media age,the microcosm of the new-media original short video media industry has a strong reference value to the development of other types of media.