| The update of media technology not only promotes social progress and development,but also promotes the dissemination and sharing of knowledge.As the king of the new generation of media,short videos play a positive role in the popularization of cultural and educational knowledge.Since 2018,douyin short video has been extending its reach into the field of culture and education,creating a new perspective for people to get in touch with "old knowledge" and introducing a number of preferential policies for knowledge creators to help build the video version of "encyclopedia".The use of short video in disseminating the knowledge of culture and education,to break barriers,in order to more intuitive,more solid,more explicit way to render the serious and boring knowledge,enrich the cultural education penetration,therefore,to trill platform culture education to study the short video,to promote the construction of the culture and education in our country have important practical and theoretical value.Based on this,this article attempts to "education class short video trill platform culture" as the research object,on the trill platform culture education class short video development present situation and the reasons of the premise of comprehensive analysis,based on the relevant theory of communication,from the perspective of users,the use of questionnaire investigation,interviews and other research methods to explore the class video in the user's cognition,attitude and behavior of communication effect,and sums up several main factors affecting such short video transmission effect,including the diversity of audience,communication content,subject,etc.In the last chapter,it summarizes some existing problems of this kind of short video,such as incomplete system push,homogenization of content,low credibility of knowledge source,and puts forward some Suggestions for improvement,so as to make it better play the function of knowledge dissemination. |
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