The Research On Expanding The Living Space Of TV Media From The Perspective Of Media Hybridization Theory

In the era of rapid development of media technology,the development and evolution of media technology is affecting the original media ecological environment.After the birth of new media technology has brought new changes in the scale of all kinds,the way it changes the mode of perception and behavior,reshape the media ecological environment,thereby affecting the development process of the whole society.This paper considers:The evolution of media,media hybridization for the theoretical reference to the traditional TV media as the observation and research object,with the media ecology perspective,adopting the research method of qualitative research method and research method of the combination of literature.From the media hybrid theory meaning,evolution of media,media after crossing several historical stages of tremendous energy generated on the aspects of media and cross media evolution are briefly discussed,and a simple review of the power of television media age media hybridization and evolution,which summed up the significance of the TV media to survive space expansion value Mcluhan in the media media hybrid theory in the process of evolution and the background of the new era.In the process of the evolution of media technology,media hybridization plays a crucial role,it will be people of different senses extending cross together resulting in"nuclear fusion" and "fission",releasing huge amounts of energy.In the media ecological environment,the hybridization between different media can produce a new species of the media and the transformation of the inferior genes of the old media.Since the birth of TV media,it has gone through a process of media evolution,from black and white to color,to digital high-definition,and finally to the present.In this process,the television media constantly mixed with new elements,and constantly mixed with the new media,absorbing and learning from the new media of the excellent genes,thus achieving their own media evolution.However,after the emergence of the Internet media,its interactive,real-time,open and other media features make the drawbacks of television media gradually prominent.Therefore,the Internet new media streaming a large number of television media audience,changing the audience's viewing behavior and habits,eroded the television media advertising market,television media personnel have to flow to new media.The media ecological environment of TV media has been deeply affected and changed.This paper argues that the traditional TV media to the media ecological environment to survive fierce and occupy a space for one person,it must be combined with its own media properties and active Internet new media hybridization,gene transformation to actively accept new Internet media,television media and new species to create the new Internet media technology and Internet platform derived hybrid,hybrid platform TV media,active transformation of their genetic weaknesses,and actively participate in the cooperation of media and Internet Media Co opetition symbiosis,rapid transformation to make up their own shortcomings,so as to realize the evolution of media itself,can be sustained and healthy in a changing media environment to survive.