Research On The "Changxing Model" Of The Construction Of The County-level Converged Media Center In China

In the era of the all-media,media convergence has developed deeply,the media's communication pattern and the public opinion ecological environment have undergone a tremendous change,and the communication pattern has evolved from TV-oriented to"Emphasizing both TV and the Internet,and the Internet First." 2019 is a year which promotes the development of media convergence in a deeper direction.In the age of media,every single people can use their microphone to express their opinions and ideas through the internet.The event of internet consensuses is frequently occurring,public opinion becomes complicated,thus it's pretty important to deal with the consensuses on the internet and innovate the methodology to disseminate ideology.Media convergence is a major issue in the era of all-media,facing many challengesand opportunities.The construction of county-level converged media is related to the state's ideological positions and the basic social governance of the national Internet.The top-level design level of the country emphasizes that traditional media must take advantage of emerging media,innovate communication methods and the grass-roots working mechanisms,deepen the basic work in order to better serve and guide the masses.The construction of the county-level converged media center is the last mile"for media convergence.As the fourth-level media,county-level media is closest to the grassroots and is one of the main channels for the grass-roots to obtain information.The importance of accelerating the construction of country-level media is self-evident.Compared with the media at the central,provincial and municipal levels,the foundation in terms of funds,technology,and talents is weak.In addition,the social conflicts at the grass-roots level in the county are complicated.County-level media's misunderstanding of media convergence and practice make media convergence difficult.The study found that the academic circles' research on county-level converged media generally showed a relatively popular trend.Based on this background,this article takes the "Changxing Model" created by Changxing Media Group as an entry point,the first part of the study discusses the background of county-level converged media construction.Field work and case study method are used as the research methods to understand the overall picture of county-level converged media.The second part of the study sorts out the concept and management mechanism of county-level converged media.Problems of self-development,talent development,and other aspects;the third and fourth parts of the study use the relevant theories and national policies to take the Changxing Model as a sample to comprehensively analyze the "Changxing Model" to deeply study audience needs and communication patterns,and it's reflections and inspirations;the fifth part of the study is aimed at enlightenment brought by research questions and research objects,provide universal countermeasures to promote county-level converged media in terms of media talents,scientific concepts,institutional mechanisms,content is the foremost,and "self blood making" ability.