Research On The Consumer Personal Information Security Protection In China’s Online Shopping

With the progress of information technology and the rapid development of Internet technology,the total number of Internet users in China grow rapidly in recent years,more and more people like shopping online.Online shopping makes people’s life more convenient,to a certain extent,affects the way people live. But,the development of information techniques and the merchandise especially of personal information under the environment of shopping online,made the consumer’s personal information were so important for operators.With the development of information technique,personal information were collected and leaked easier.Some operators get through of collect and utilize consumer’s personal information legitimately made themselves earn the economic interest and also give consumer return.But also have some operators collect and utilize consumer’s personal information illegal to make themselves earn more economic interest,their interest based on the harm of consumer’s benefit.Therefore,no matter toe consumer or to operators,need to attach importance to the protection of personal information safety.So,the study of personal information in the network shopping insecurity and effective protection measures has certain theoretical significance and practical significance.This article is mainly research on the consumer personal information security protection in China’s online shopping.At first,this paper summarizes the existing related academic achievements on the basis of personal information,the network shopping consumer and the definition of network shopping consumer right of personal information is defined.Second,the network shopping consumer personal information protection in China,analyzing the present situation and problems of law policy and industry self-discipline to publish the network shopping consumer questionnaire survey to personal information protection awareness.And then analyzes the problems existing in the network shopping consumer personal information safety protection, analyzes the network shopping consumer personal information leakage.Through the questionnaire data,the key factors affecting the personal information security awareness of further in-depth analysis.At last,propound relevant protect measures on how to effective protect personal information form personal,law,industry autonomy and technology.