Research And Countermeasure Analysis Of Personal Information Security Issues In Online Shopping Environment

With the continuous development of network information technology,in recent years,the scale of China's online shopping consumers continue to expand.Online shopping has changed people's way of life and habits,consumers increasingly feel convenient and fast online shopping.But consumers in the online shopping at the same time,it is inevitable to involve personal information,personal information in the online shopping environment has enormous commercial value of the business through the personal information collection,analysis of consumer preferences,and then carry out targeted promotional activities,in order to improve their sales,to obtain greater economic benefits.But there are individual businesses deliberately collect personal information and sell it to criminals to seek personal gain,so personal information leakage occurs frequently,which seriously infringed the interests of consumers.Therefore,consumers and businesses for online shopping,it is necessary to enhance their awareness of information security.The content of this paper is to deal with the personal information security problems in the process of network transactions and the corresponding solutions.For consumers who often participate in online shopping,this paper is helpful to remind consumers to pay attention to their own personal information security from multiple aspects,combined with relevant technology,so that consumers can more effectively protect the security of personal information,at the same time for some e-commerce websites and businessmen,so that they can realize that personal information makes important,take certain measures to protect personal information security,is of great significance.This article mainly unifies Jingdong mail's net purchase flowchart,elaborated and summarized in the net purchase process personal information leakage main way;According to the questionnaire,the author analyzes the reasons of personal information leakage in the network purchasing environment and the problems caused by the two sides of the network transaction.Finally,from the consumer's personal level,the legal level and technical level of our country to protect personal information security countermeasures.