Research On Protection Mechanism And Influencing Factors Of The Security Behavior In Personal Information In Social Networks

With the increasing number of social network users,the Internet-based social network has gradually become the mainstream platform of information exchange.The emergence of social networks not only enriches peoples' s spiritual world,but also brings great convenience for people's lives.However as a double-edged sword,social networks not only provides convenience for users,but also brings certain risks to personal information security.Besides Sina Weibo,Facebook,Twitter and other large social network platforms provide more diverse channels for users to disseminate information,user privacy leakage often occurs.Therefore,in the socail network environment,users needs to enhance the awareness of information security protection,improve their own information literacy.Based on socail cognitive theory and protection motivation theory,this paper studies the influencing factors and protection mechanism of personal information security behavior in social networks by means of literature research,empirical research and case analysis.This paper has six chapters.First of all,it introduces the research background of social networks,the research status of social networks at home and abroad,and describes the related theories and concepts of social cognition,protecton motivation,social network,and information security behavior;Secondly,it focuses on the analysis of social networks from five dimensions: self-efficacy,perceived threat,response efficiency,avoidance behavior and protection willings,Influencing factors of human information security behavior are tested by SPSS AMOS software.The results show that self-efficacy,perceived threat,response efficiency and protection willings have a positive impact on information security behavior.Only avoidance behavior has a negative impact on information security behavior.Then,based on the analysis of the influencing factors,this paper puts forward the personal information security protection mechanism and the information security accountability execution mechanism in the social network based on the protection motivation theory,and combines with the specific cases of American Government Payment Service Inc,privacy leaks of Facebook and privacy leaks of personal information to analyze how to protect information security,and from the government level,social network service providers level and users level provide constructions for how to protect personal information security.At the level of research content,this paper combines the frontier hot spots and has a certain novelty;At the theoretical level,based on social cognitive theory and protection motivation theory,this paper carefully analyses the influencing factors of personal information security behavior in social networks,which provides a new research perspective for other information security behavior research;At the practical level,this paper combines specific cases to analyze how information protection mechanism can help social network users avoid personal information security risks,and it has certain guiding significance for improving personal information security.