Study On The Short Video News Content Of "We Video"

Under the rapid development of short video,traditional media has tried to combin e news reports with short video in response to the general trend of media integration,and actively explored the possibility of the integration of short video and news.Amon g them,we video,kankanews,the paper,CCTV News and other traditional media havea chieved good results,especially "we video",which is positioned as "only news,not other",is particularly prominent in many products.This article takes "we video" as the research object and focuses on analyzing its superiority in the content of the report.The account of "we video" microblog platform is selected,the data of nearly half a yearare got,and one-week content is extracted for content analysis.Specifically,from three aspects of news topic selection,video content and content presentation,a quantitative research is carried on,using SPSS statistical software,mainly using chi square test,one-way ANOVA and independent sample t-test to summarize our video cover age in these three aspects of the characteristics,at the same time,analyze the characte ristics of “we video” coverage in three aspects,and further analyze the transmission of these characteristics.On the basis of them,advantages and disadvantages of its cove rage are summarized,suggestions are put forward and the enlightenment is summarized for other traditional media to develop short video news.The research results show that from the perspective of news topics,“we videos”focus on social news reports,and incline to report anecdotal topics.News sources are mainly mixed sources,and news columns are rich and vertical.In terms of video cont ent,“we videos” are mainly neutral and objective information mode,while international news and social news show higher content integrity,pay attention to the excavation of core sites and interviews with core parties.In terms of content presentation at the te chnical level,rarely use video news for less than 30 seconds,and flexibly use various image and sound elements.In the content feedback,it is found that 12 variables,suchas report theme,news columns,and news topics,report genre,content integrity,interview subjects(core parties,non-core parties),static pictures simultaneous sounds,shooting scenes and Simultaneous subtitles,all have an impact on the communication effectof short video news.Generally speaking,we video not only has the advantages of focusing on the core scene and visual impact,butalso has the disadvantages of video enterta inment tendency and repeated release of the same content.It is believed that we should increase attempts and investment in new technology,introduce professional talents,and adhere to the original intention,abide by journalistic professionalism to solve them.