| Short videos has meet the simple,fast and straightforward content consumption that people in the busy society,and have become the mainstream of user content consumption in the field of new media.Tiktok,a short video APP with a huge volume of users,has brought new vitality to the mainstream media and has evolved into a new type of news media.When the official mainstream media conducts media narrative on the short video platform,it follows the task of publicizing the mainstream value orientation and condensing social consensus from the selection of topics,release attitudes and emotions,which is different from the pan-entertainment expression of short videos,so that in the civilian narrative perspective of the general public,the value of the imitation environment constructed by the short videos is invisibly enhanced,which reflects the importance of the official mainstream media entering the short video platform.With a large number of official media on the Tiktok short video platform has settled,short video news content competition is increasingly fierce,Guangxi Daily Media Group as the forefront of the transformation of traditional media in Guangxi,for this reason the author went deep into the Guangxi Daily New Media Center for a six-month study and investigation to study the Tiktok short video news operation strategy and content of the investigation.I use the research methods like literature research and qualitative research as the main method,Guangxi Yun Tiktok current short video content theme,content production and production process,Conduct research on the release status and other aspects to form a text elaboration,and put forward corresponding opinions and suggestions according to the current operation status,hoping to provide more support and help for the future development of Guangxi Daily in the Tiktok channel,and further deepen and summarize the operation mechanism of the local Tiktok accounts,improve the influence of local mainstream media high-quality short video news content in the short video platform,and make efforts to enhance the value of the new mimetic environment created by short videos. |
