Research On The "going Out" Path And Optimization Strategy Of China Literature Group's Online Literature

The role of culture as a soft power in the competition of comprehensive national strength has become increasingly apparent.With the popularization of the Internet,Chinese internet literature has gradually entered people's field of vision.As the maturity of the internet literature,the content of the novels shows a trend of high-quality and diversified,a large amount of Chinese internet literature has been adapted into TV series,movies,and has provided high-quality resources for the Pan entertainment industry.At the same time,the value feedback brought by IP industry chain will also feed back the network literature,and promote the network literature to be refined and diversified.The study of "going out" of Chinese internet literature definitely effects on the study of"going out" of Chinese culture,and It is of great value for the publishing industry"going out".The China Literature Limited has a reserve of 11.7 million works,accounting for more than half of the original works of Chinese online literature.The China Literature Limited has sufficient online literature content reserve,with high scale and quality of writers,readers and literature content.China Literature Limited "going out" leads the development of "going out" of Chinese online literature.With the continuous maturity of online literature,China Literature Limited depending on the core advantages of content resources.China Literature Limited has achieved Overseas publishing of online literature,cooperation between platforms,and in-depth development of copyright,etc.After many years of practice,the Internet Literature of China Literature Limited has evolved from content output to model output,gradually forming overseas business model,which has a certain influence overseas.The number of users of overseas online literature has continued to grow and has spread to Southeast Asia,Europe,the Americas,and Africa.This study selected the China Literature Limited as a case for typical analysis.The author launched a case study of the China Literature Limited which is a pioneer of the online literature market and operates a leading online literature platform in China.Regarding the China Literature Limited as the research object.The research methods of this paper are literature analysis,case analysis,comparative analysis,and interdisciplinary analysis,combining with publishing,communication,management and internet literature relevant knowledge to analysis this case.Firstly the author explained the three development stages of "going out" of the Internet Literature of the China Literature Limited.The first stage was the sale of online literature entity book rights to Southeast Asia.The second stage was the development of online reading by overseas online literature websites.The third stage is the cultural output of the Internet literature adaptation.The author analyzed the several "going out"paths of China Literature Limited,including overseas sale of copyright,international platform construction,overseas original content online and IP industry chain mode output.Furthermore,the author analyzes the dilemma is faced by the Internet Literature of China Literature Limited,and points out that the Internet literature of China Literature Limited has the problems of copyright problems,differences in the overseas market environment,and the development dilemma of IP adaptation.At last,the author puts forward some optimization strategies for the "going out" of China Literature Limited.Under the current situation and dilemma of "going out",the author puts forward suggestions to make it better "going out".The author puts forward three suggestions from building the IP strategic layout of content ecosystem,strengthening copyright management,mechanism optimization.In order to match an organization's strategy with its environment,it is necessary to have a clear understanding of the environment the organization,the impact of the external environment of the organization on the enterprise,and the impact of changes of environment on the organization's resources and strategic capabilities.The author believes that the China Literature Limited should improve the copyright protection mechanism of online literature and use technology to solve the problem of piracy and infringement.According to the situation of overseas culture,politics and market environment,the risks brought by overseas market environment can be reduced by providing training and Incubation Mechanism for translators,establishing VIP overseas payment system,establishing online literature industry organization and promoting the "going out" of reality online literature.By enhancing the international discourse power of online literature,building a fan community,deeply digging the IP fans economy,and focusing on content to create classic IP which could cover global world.So that advancing the ability and development space of "going out" of IP industry chain of internet literature.