The Research On The Relationship Between Literature Publishing And Literature Development On Transition

In the transition from ancient literature to modern literature, and to contemporary literature, literary publishing has always led a pivotal role. Because normally speaking, if the literature can be read into the public view and the perspective of literary history, it must be through print, handed down in written form, which seems to be a material bottom line of literary works’text form.But since the1990s, the market economy promoted comprehensively, resulted the literature production system has changed dramatically. The initial formation of literature market makes the living environment, identity, status and so on of literary media (including literary journals, literary publishing institution, etc.) have been significant changes, either. Literature publish itself had a series of reforms, mainly from the production-based planning mechanisms gradually shift to consumer-based market mechanism, and this change effect the whole1990s literature particularly. Therefore, if we want more in-depth understanding of the contemporary literature, studying marketization of literature publish during the typical time, and the inherent effect on the concept of contemporary literature, literary production and literary form will have the its unique significance.This article selected Changjiang Literature&Art Press for the main study object, for its prominent performance in the mature period of marketization of literature publish. And also taking into account both the trend of other major publishers, mainly from these several big market strategies:the production mechanism of best-selling book, the reader service strategies, awards discussion, and other aspects, to analyse the consumer-oriented literature concept the contradictions of mass consciousness under current "culture industry", so as to explore the interaction between literary publishing and literature developing.