Research On Network Literature Publishing Of China Literature Group

The development of network literature has been more than 20 years of history,because of its unique open,interactive and entertainment characteristics,has been widely concerned and loved by the public.So far,online literature has more than 400 million users,accounting for more than 50 percent of China's Internet population.Yuewen group,which is formed by the integration of Internet giants tencent literature and shanda literature,is the leader of Chinese online literature enterprises,with 11.7 million works resources,7.8 million authors,over 200 content categories,and more than 200 million monthly active users.With its strong advantages in content and channels,yuewen group has always been in a leading position in the field of network literature.It is of certain representative significance to study the network literature publication of China literature group.This article choose reading group as a case study object,using case analysis,literature research,to the related data as auxiliary,the network literature text reading group of publishing situation from the readers positioning,subject,content,channels and operation five aspects analyzes the article published development present situation,pointed out that reading group engaged in the advantage of network literature publishing,and combined with read the present situation,proposed the existence of the pay market encounter cold,serious loss of piracy and vulgarity of parts lead to the problem of government scrutiny,and for its future network literature published some optimization Suggestions for reference.China Literature Group should continue to cultivate content products to enhance user experience;To strengthen the content of the review,adhere to the quality of the content,quality;Use technical means to combat piracy,improve users' reading experience in terms of content and services,and arouse readers' awareness of payment and copyright.