Research On ZTE's Financial Strategy Under The Background Of Trade Friction

China's entry into the WTO in 2001 marked the globalization of China's economy.With the implementation of China's "Belt and Road" initiative,China's economic globalization process has continued to accelerate,becoming the world's second economy after the United States.As a long-term world hegemony,the United States has been curbing China's rise through political,military,cultural,and economic means.China's rise has had a profound impact on the world economy.More and more companies have gone abroad and stood on the world economic stage Steady footing,these are the incentives for the Sino-US trade friction.On March 23,2018,the United States provoked a trade friction unilaterally,which had a huge impact on the companies of both countries.To survive in this severe "friction",multinational companies need companies to make strategic decisions based on actual conditions.Make appropriate adjustments.As a leading state-owned communications company,ZTE has a decisive position in China's communications industry,but was unable to operate normally due to US technical sanctions in the early stages of the trade friction.This phenomenon is enough to attract our attention.We need to study the growth path of Chinese companies Find the factors and solutions to restrict the development of the enterprise.This article takes the Sino-US trade friction as the background and financial strategy as the main research object.Through in-depth analysis of the financial situation of ZTE before and during the trade friction,it explores how companies can optimize in this special period of the trade friction Its financial strategy provides support for the stable and healthy development of the company from a financial perspective.This article uses the financial matrix model to judge the choice of financial strategy through the distribution of EVA and capital status,analyzes the corresponding strategic measures,and evaluates the results and problems that have been achieved.Prior to the trade friction,ZTE's financial strategy had problems and obtained Evaluation of achievements,evaluation of ZTE's financial strategy during the trade friction,results achieved,and financial strategy,and finally answered how ZTE should optimize its financial strategy and respond to the trade friction in the context of the trade friction The overall situation,to achieve the dual mission of industry technological progress and corporate profits.Through case studies,comparative studies,and data analysis of ZTE's financial strategy,this paper mainly draws the following conclusions: First,ZTE's financial strategy failed to make targeted adjustments before the trade friction,and its profitability was large.In the case of over-expansion,the financial strategy is more aggressive,laying a foundation for the subsequent suspension of operations.Second,during the trade friction,ZTE's financing strategy was too extensive and did not achieve the desired financing effect.The technical shortcomings could not be made up in the short term.At the same time,accounts receivable management was insufficient,resulting in losses and tight cash flow.Third,in the context of the trade friction,ZTE needs to optimize its financial strategy accordingly,such as expanding the scope of investment projects,reducing pressure on foreign technology bans,adjusting customer credit ratings,reducing overseas speculative default losses,carefully selecting corporate financing methods,and considering trade The extreme impact of the friction,expanding supply and procurement channels,reducing costs and mastering product cores.The innovation of this article lies in two aspects: first,this article is based on the idea of financial strategy selection based on value creation and growth rate,applying the financial strategy matrix to analyze the financial strategy selection,strategic adjustment measures,effects and deficiencies of the enterprise;second This article selects this special period of trade friction as the research background,and conducts benchmarking analysis through trade friction time,trade friction time,and future outlook.