Research On The Communication Strategy Of Sino-US Trade War International Times Review

The current international political environment is complex,facing severe global challenges,the battlefield of public opinion without the smoke of war has become another important territory for the game of great powers.Globalization and internationalization,new media and Internet,China's unique political history and reality,and other factors,for the current war of public opinion in the study of international commentary provided context and topic resources.In the modern information society,the cultural soft power has increasingly become the important aspect of national construction,as an important carrier of China's cultural soft power and voice,international commentators with traditional media and new media technology advantages,enhance the spread and influence the public opinion warfare in a trade war with China power has become an issue worth exploring.With the development of global economy and society,the influence of mass media has spread to every field of social life,including all modern political scenes and modern economic scenes.This kind of influence stimulates the appearance of public opinion war virtually.The level and ability of the American government to deal with the war of public opinion has become an important part of the comprehensive national strength,which is far ahead in the world.In the trade war between China and the United States,the three central party newspapers,acting as the mouthpieces of the party,timely release China's views and expound China's ideas to the outside world,playing a prominent role as media pioneers and public opinion fighting teams.The international commentary of the three major party newspapers is the opinion information of the Chinese media on major international current affairs,which is particularly evident in the response to the public opinion war of the trade war between China and the United States.In this study,by sorting out the international commentary of the party newspaper represented by the People's Daily,guangming daily and economic daily in the sino-american trade war,the author starts with the subject,content and channels of communication,and combs the communication strategy,practical dilemma and path choice of the international commentary in the realistic environment.First of all,this study summarizes the communication contents of the three major party newspapers from four dimensions of topic selection,conception,language and argumentation.On the basis of their own positioning,different party newspapers express their unique views on the international situation;In terms of language,it is relatively straightforward.Ancient poems and western proverbs are often quoted,which is easy for audiences at different levels to understand.In the argumentation has the argumentation power,the logic power,the taste power,enhances the international commentary to say the rationality and the artistic quality.Secondly,the communication strategies of the three major party newspapers are mainly divided into a combination of media fighting each other,a fusion of communication with new media,and a joint think tank to enhance communication.Thirdly,this study finds that the three major party newspapers are facing practical difficulties in further enhancing their communication power: for example,the combined communication of the three major party newspapers' international commentary needs to be strengthened,the communication logic of social media needs to be adapted to users' acceptance habits,and the level of communication content is insufficient.This study holds that international commentary is an important carrier for the dissemination of political civilization,and an effective channel for the promotion of national political civilization to universal value and human nature.In order to improve the central three major newspapers international commentators propagation force,this study put forward some Suggestions: national propaganda department should establish long-term external transmission mechanism,the three major newspapers in the increase of old and new media mix the propagation force at the same time also should pay more attention to international editorial opinion leaders of public opinion guide,strengthen and the fusion of social media communication,form a diversified channels;Thirdly,the contents of the international commentary should take Chinese traditional culture as the core,integrate the western thinking,and construct the communication contents that are easy to be accepted by the audiences at different levels with the multi-cultural symbols.