Research On Financial Strategy Optimization Of D Enterprise

In recent years,the rapid economic development and unpredictable environmental development,a sound strategic management system is the key to the development and progress of the company,financial strategy is a subsystem of the overall strategy of the enterprise,has important significance.On the basis of EVA performance evaluation index first proposed by stern Stewart consulting in 1993,American scholar hawawini innovatively proposed the vertical axis and horizontal axis of financial strategy matrix jointly constituted by EVA index and sustainable development index in 2000.As a pillar industry of the national economy,the core competitive advantage of the communication equipment manufacturing industry comes from the research and development and innovation of technology,which is also the driving force for the sustainable development of enterprises.Financial strategy can provide support and guarantee for the large amount of investment capital needed for technological innovation,which is crucial for the development of enterprises.First,conduct field research and original data collection on enterprise D,understand the basic situation and organizational structure of the company,and analyze the financial status of the company.Secondly,it studies the overall strategic status quo of the company,and analyzes the financial strategic status quo of the company from the aspects of financing,investment,operation and dividend distribution.The external macro environment and internal environment of the company are analyzed.Thirdly,the relevant financial data of the company from 2013 to 2018 were substituted into the indicators to construct the company's financial strategy matrix,and it was found that the development of enterprise D was not stable,mainly hovering around the fourth quadrant.According to the current situation of strategic development to find out the enterprise's existing problems and cause analysis.Finally,according to the conclusion D enterprise financial strategy and corporate development pattern does not match,so from the four aspects of financial strategy D enterprise optimization Suggestions,advice D company to optimize capitalstructure of enterprises,expand financing channels,optimize investment scale,Strengthenthe investment evaluation,implement the strategy of robustness investment,strengthening the management of working capital,improve the dividend distribution policy,and put forward the corresponding security measures.