A Case Study Of K Company's Financial Strategy

In today's world pattern,China is in a developing position,the capital market changes rapidly,the competition situation is increasingly severe.Therefore,accelerating the innovation process in China is an urgent problem to be solved.As a leading enterprise in the field of voice technology and artificial intelligence in China,K company has gradually entered people's vision with a number of international leading achievements.The analysis and research of K company will greatly contribute to our understanding of the current market development trend and the prospect of the future.With the continuous progress of science and technology,more and more entrepreneurs and investors are pouring into the field of artificial intelligence,and the injection of capital makes the competitive pressure of the industry increase day by day.Opportunities and challenges coexist,and more and more IT giants also want to get a piece of this field.Strategic orientation,combined with the original financial management system,optimize the industrial chain,help to achieve financial goals,so as to improve the sustainable development of enterprises.In this paper,K company's operating conditions as the research object,after investigation and analysis,the company's financial strategy development research and put forward optimization Suggestions.Firstly,this paper summarizes and studies the advanced research achievements in financial strategy field from the research status at home and abroad.Secondly,it defines the concept of financial strategy and expounds three related basic theories.The third is the case introduction,including the introduction of K company and the development status of the industry in which the company is located,and the analysis of its current financial capacity from the four aspects of debt paying,operation,profit and growth.The fifth chapter is the focus of this paper.After analyzing the situation of K company with SWOT analysis method,this paper deeply analyzes and evaluates the financial strategy of the company from three aspects of financing,investment and dividend distribution,and finally gives some Suggestions for optimizing the company's financial strategy,that is,formulating specific financial strategic objectives.Adopt a combination of financing options;Focus on the use of funds;Strengthen the research of core speech technology;Strengthening investment in market development and human resources;Maintain low cash dividends;To issue stock dividends and implement stock repurchase at an appropriate time;Implement employee stock ownership plan;Enhance the financial strategic management awareness of the leadership.The optimization and improvement of financial strategy is a long-term process,which requires the coordination and unremitting efforts of all walks of life and the government.