Research On Corporate Financial Strategy Under ZR Company's New Business Model

Since the twenty-first Century,the Internet has affected the global dynamics.It not only concerns personal safety,but also has great influence on the macroeconomic regulation and control of the national economy."Internet plus" mode is slowly changing our life,originally from the shopping mall,a shopping online,stay at home,you can enjoy excellent materials all over the country,and even overseas high-quality goods,direct mail can also be home.At the same time,it also means that the challenge to the enterprise is becoming more and more big.How can an enterprise win invincible in fierce competition and technological change? It needs not only national macro regulation and control policies,but also new business models suitable for enterprises.At the same time,in order to form a logical and enterprise characteristic financial strategy,it can make the enterprise stand erect.Based on the transformation of the world economic situation,this paper summarizes the previous academic achievements,combines the new business mode with the financial strategy,and provides effective evidence for further development of our enterprises through case analysis.This paper mainly studies the new business mode and financial strategy.First,it summarizes the existing views through literature analysis,and makes them interrelated.Secondly,we introduce the famous mobile phone manufacturer ZR company as a case study.As the mobile phone industry started in modern times,due to the continuous progress of technology,it has been a high-speed development.Through the induction of its traditional business mode,we find out its financial strategic backwardness,and analyze Potter's five force model of ZR company to get its business value and market threat.Thirdly,the new business model of ZR company is expounded,and the strategy of strategic deployment is deeply analyzed from three aspects of the investment,financing and operation of the financial strategy.Finally,through the related data of ZR company's new and old business mode,we make a comparative analysis from the aspects of financial indicators,value creation and sustainable development ability.The financial strategy matrix model reference ZR the company's financial situation changes and results,finally the rebate theme has a very positive effect to develop the new business model of enterprise financial strategy,providing an inexhaustible motive force for the sustainable development of enterprises in the future,but also makes the enterprise development in the process of operation.This article not only forecasts the future development of ZR company,but also has positive significance for our mobile phone industry.It has some reference for enterprises to understand the role of new business mode and the direction of financial strategy formulation.