The Interpretation And Identity Construction Of Spatial Media Text In Datang West Market

In recent years,various theme blocks in the country have sprung up like mushrooms,showing a trend of prosperity and attracting widespread attention.Tang Dynasty West Market,as the only international business cultural district in the country that has been rebuilt on the original site of Chang'an City in the Tang Dynasty,has attracted a large number of tourists since its reconstruction,becoming a new business card for Xi'an and a new highlight of Shaanxi tourism.With the increase of the industry competitiveness and the passage of time,the pure block landscape is not the main factor for the long-term retention and attraction of tourists in the Tang Dynasty West Market.The cultural connotation and spiritual significance behind the landscape are the key support for the Tang Dynasty West Market to form the stable charm and stand out among all kinds of streets.In the context of the rapid social development,the connotation and semantics of public space are constantly changing,and the media attributes of space have been generally recognized.As a public space,Tang Dynasty West Market has been given media attributes through the attached Various symbols convey rich cultural connotations,and people gradually absorb and recognize the connotations in the interaction with the Tang Dynasty West Market,thereby changing people's perception of the Tang Dynasty West Market's attributes and transforming them from three-dimensional physical space into the place carrying meaning and emotions,and becomes a cultural block with emotions and meanings.Based on the author's field investigation,combined with the observed actual situation observed,this article explores the Tang Dynasty West Market as a medium from the perspective of a pan-media,and elaborates that the Tang Dynasty West Market has different cultural connotations with the help of various cultural symbols after being endowed with media attributes,and discusses the changes in people's cognition of the original objective spatial attributes under this influence,as well as in order to strengthen the Tang Dynasty West Market sense of identity and belonging,analyze the promotion path in the direction of cultural memory inheritance,and examine the future extension direction and the way forward of the Tang Dynasty West Market.The article is divided into four parts.The first part of describes the reason,significance and research background of this topic,based on the research perspective of this paper,to know the academic frontier.The second part is to explain the historical changes of the Tang Dynasty West Market.To understand the past and present life of the Tang Dynasty West Market and to briefly analyze the main characteristics of the Tang Dynasty West Market as a public space,as well as to explain the characteristics of the Tang Dynasty West Market as a medium.The third part is to dig deep into the cultural connotation of various media in the Tang Dynasty West Market from four dimensions:the prosperous Tang culture,the Silk Road culture,the west market culture and the light culture.At the same time,it analyzes the cultural meaning and the shaping of the space of the western city by the light of the Tang Dynasty West Market.The fourth part is to analyze the transformation of the Tang Dynasty West Market from space to place,to explore the change of people's cognition of the original objective space attribute caused by the content of the Tang Dynasty West Market after it is given the media attribute,from the meaningless physical space to the identity space.At the same time,facing the future development of the Tang Dynasty West Market,considers the future approach of the Tang Dynasty West Market as a public space,solves the problem of how to maintain the identity and sense of belonging of the Tang Dynasty West Market,analyzes the production of the space,looks forward to the development trend of the continuous production and reproduction of the Tang Dynasty West Market,and tries to explain the continuation of the spatial significance of the Tang Dynasty West Market from the perspective of cultural memory inheritance and extension.