Innovation Research On The Content Of CCTV Culture And Entertainment Programs From The Perspective Of Identification

Based on the variety show on CCTV(hereinafter referred to as the CCTV)culture as the research object,on the one hand carding variety show on CCTV's cultural development trajectory,sums up the content characteristics of every stages,on the other hand from political identity,cultural identity and international identity,concrete analysis variety show on CCTV culture content production innovation points,finally summarizes the variety show on CCTV culture successes,provide reference for production of cultural programs.In this study,CCTV cultural variety show especially refers to the original cultural variety show independently developed by CCTV from 2013 to now.With the popularity of TV cultural variety shows,it has gradually become a research hotspot in the academic circle and the industry.The first chapter mainly discusses the development process of CCTV cultural variety program from the rise and steady development to the new period.To sort out the political,cultural and international motivations behind its development,as well as the cultural values presented by CCTV's cultural variety programs.Social value:to meet the spiritual and cultural demands of the audience and achieve the function of knowledge cultivation;Media value:values guide CCTV to strengthen the guidance of public opinion.The second chapter summarizes the historical changes of the relationship between politics and literature and art,especially puts forward the main content of Xi Jinping's cultural thought,that is,literary and art creation takes the people as the center of literary and art creation,promotes the national spirit and the spirit of The Times,and tolerates the nationality and the world.Then,combining with the specific program contents of CCTV cultural variety program,this paper summarizes the content innovation from the perspective of political identity from the perspectives of participants,program purpose,program values,program soul and program belief.The third chapter from Chinese television in shaping the problems appeared in the process of cultural identity,the part of the entertainment shows on television alienation of personal value pursuit,weaken the traditional national spirit loss,dilute indigenous culture,and analyzes the causes of:media market,the challenge of globalization,the lack of supervision system,etc.,finally combined with the content variety show on CCTV's culture,from planning,cultural guest,the host,the form of programs,audio-visual elements,program narrative,ceremony,etc,summarized the content innovation of the Angle of cultural identity.The fourth chapter introduces from the importance of international identity,which is conducive to building national soft power,promoting the exchange of art and culture market,and improving the development level of China's TV culture industry.Chinese television face ideological differences between east and west,the cultural background difference,the difference of discourse shows,public opinion control,production quality,marketing communication channel is not comprehensive,variety show on CCTV's culture by strengthening local resource development,strengthening the interaction and communication trying to break cultural exchange deficit woes.The fifth chapter summarizes the success of CCTV's cultural variety programs and puts forward Suggestions for the development of cultural programs with higher quality.In terms of theoretical value,this study can integrate and enrich the research results of the content production of CCTV cultural variety shows,introduce the identity theory to analyze the content innovation of the programs,and analyze the content innovation of the programs with the research methods of semiotics and other fields.From the perspective of practical application value,this paper summarizes the advantages of CCTV's cultural program content innovation to provide strategic reference for the development of cultural programs.In order to achieve the goal of promoting the benign development of TV cultural variety shows,it is necessary to clarify the motivation behind the development of TV programs and the value it brings,and provide references for the development of cultural programs.