Research On Ritual Communication Of CCTV Cultural Variety Show

In the context of the television variety show is getting pan-entertainment in China,CCTV cultural variety show has continued making efforts to enhance the influence of the Chinese traditional culture,innovate their program format and enrich their subject matter.CCTV cultural variety show is growing in an important force in promoting the return of traditional culture to the center of attention.In response to this phenomenon,this study takes CCTV cultural variety show as the research object,supported by western ritual theory and ritual communication theory,and mainly uses literature research method and text analysis method to study how CCTV cultural variety show share the value of meaning through ritual communication in the following four parts.In the first part,I retrospect the development of ritual communication,and I find what the ritual communication emphasizes is the process of constructing meaning by using symbols and the function of such symbolic meanings;At the same time,it analyzes the ritualization characteristics of CCTV cultural variety show from both form and content levels,and then argues the rationality of using ritual communication theory to study such programs.The second part analyzes the ritual construction process of CCTV cultural variety show from three levels: scenes,ritual emotions and symbols.The program creates a specific ritual atmosphere through thematic scenes,mobilizes positive ritual emotions through the host and storytelling;The program creates new symbols while presenting existing symbols,which carry a lot of symbolic meanings that enrich the content of the program.The third part explains the value of ritual communication in CCTV cultural variety show from two levels: cultural identity and national identity.The program co-constructs cultural identity by activating viewers' cultural memories and promoting mainstream social values;The program implicitly spreads the mainstream ideology and highlights the positive image of the country,constructing national identity with "community discourse".The fourth part discusses the shortcomings of ritual communication in CCTV cultural variety show and proposes corresponding countermeasures.On the one hand,the program's focus on form rather than content has led to the dilution of the program's theme;on the other hand,the program lacks a reasonable and effective way of ritual interaction.For this reason,the program needs to pay attention to the reasonable docking of historical content and modern content,the effective combination of "great tradition" and "little tradition",and the proper coordination of entertainment and nobility;At the same time,the program also needs to develop multiple channels of ritual interaction,so as to enhance audience participation and improve its influence and communication.