Research On The Innovative Strategy Of Cultural Variety Show "Seeing Words As Faces"

The TV culture variety show is blossoming everywhere under the background of strengthening cultural self-confidence and enhancing the external communication power of Chinese culture.Behind the outbreak of blowout is the homogenization phenomenon that sweeps across the country,and it is a unique breakthrough in innovation.Faced with the increasingly serious homogenization of cultural TV variety shows,Letters Alive stands out among the many programs with innovations in content,form and communication strategies,and has been well received by academics,industry and society.As the first star reading cultural culture variety show,Letters Alive carries the history,disseminates the excellent traditional culture,expresses the soul of the Chinese nation,and realizes the innovation of the content and form of the program,the innovation of the cultural carrier and the form of communication.The film and television market,which is full of entertainment programs,has created a unique style and achieved phenomena-level communication effects.Its great success is inseparable from the innovative strategy of the program.Therefore,it is especially necessary and realistic to observe and examine the innovative strategies of its programs.This thesis aims to study and explore the innovative strategies of Letters Alive,dig deep into the causes behind its phenomenon-level communication,analyze the homogenization phenomenon of cultural variety shows,and think of the innovative development of cultural variety shows.Provide relevant intellectual support.This paper is divided into six parts:The introduction combs the research background,research status,research significance,research content and research methods.The first chapter defines the concept of cultural variety show,and summing up its social function and corresponding problems.The second chapter mainly summarizes the innovations in the content of the program Letters Alive.From the pretext of the book to the present,the collective memory of the letter culture has been condemned.The third chapter deeply explains the formal innovation of the program.From the three aspects of the role-based reading,the ingenious setting of the interview space and the stage design of the sense of ritual,the paper deeply analyzes how the formal innovation can make the environmental empathy infection rise to the cultural empathy infection..The fourth chapter analyzes the innovation of program communication strategy.From thethree stages of the “slow communication” of culture in the fast-paced era,the fragmentation of image output,the re-input of collective memory,and the sharing of cultural beliefs under the concept of communication rituals,detailed analysis is carried out.In the fifth chapter,based on the analysis and summary of the innovation strategy of Letters Alive,the paper discusses the problems existing in the current variety show and puts forward some feasible innovation strategies.The conclusion part summarizes the program of "Seeing Words like Faces",and reflects on the problems and shortcomings in the research of cultural variety shows,and puts forward the prospect of the development of cultural variety shows.