Research On Innovation Strategies Of Cultural Variety Show

China's TV variety started late,popular variety arts "China's Good Voice "," Where to Dad "," Running Brothers" and so on to introduce copyright,reference model in foreign countries.Compared with the popularity of reality TV shows,in recent years,domestic cultural variety shows have more and more appeared in the public view,edifying people's spiritual world.At present,innovation presents a broad development trend.In order to enhance the innovation competitiveness of cultural variety shows,program producers constantly seek to break through the boundaries of content,form,technology and industry.Cultural variety show innovation,to promote the healthy development of this kind of program has positive significance.The research of innovation strategy of cultural variety show is helpful to promote cultural variety show to become an important window of "cultural communication ".This research first through the literature analysis and integration of Chinese cultural variety show research status and overview,and then according to the cultural variety show ranking selected "National Treasure "," Classic Chanting Biography ","New The Imperial Palace" three popular variety as the main research object to integrate ratings,praise and deprecation data production chart analysis,summed up the advantages and disadvantages of cultural variety show.Based on the analysis of the present situation of cultural variety show,the author discusses the concept and classification of the innovation strategy of cultural variety show,and constructs the innovation strategy system of cultural variety show from five dimensions: content creativity,pattern planning,shooting and production,propaganda and promotion,and industry management,and discusses the relationship between each dimension.Then,taking "New The Imperial Palace" as an example to analyze the innovation strategy of cultural variety show,at the same time,the complete system based on five dimensions of the production chain of cultural variety show summarizes and suggeststhe innovation strategy of The Imperial Palace "from three aspects: advantages,disadvantages and countermeasures.Finally,through the induction and arrangement of the case innovation strategy,the innovation enlightenment of the cultural variety show is summarized.Value transformation,audio-visual upgrading,media integration,industry empowerment,spirit leading five aspects of cultural variety show innovation measures,to carry forward China's excellent traditional culture,and help to promote cultural variety show to expand the road to industrialization.