Research On Innovation Strategy Of Cctv Cultural Variety Show "A Good Lesson"

Culture is an indispensable element in the process of social development of a country.It carries the long history of successive dynasties and continues the lofty spiritual accomplishment.Both material civilization and spiritual civilization constitute culture.The development of culture also has a deep impact on the revitalization of the country and the progress of the people.With the rapid development of economy,people's desire for culture is not only limited to material aspects,but also the need for spiritual civilization is growing day by day.In the creation of cultural TV variety shows,China Central Television has always explored and created a series of cultural variety shows through innovation."A Good Lesson" is a cultural variety show innovated by CCTV in form,content and communication strategy.It provides a unique and novel learning atmosphere for young people and plays a positive role in highlighting the direction of mainstream culture.Choice of variety show on CCTV culture "A Good Lesson" of innovation strategy,first of all,the first chapter in combination with the specific show the latest CCTV culture development vein,analyzes the popular variety show on TV,on the basis of summing up the innovation of cultural and CCTV television variety show direction,and summarizes the existing problems;The second chapter is the study of the presentation mode of "A Good Lesson".The third chapter is a new interpretation of the cultural connotation of "A Good Lesson".The fourth chapter is the thinking caused by the innovative development of the program "A Good Lesson".The content of "A Good Lesson" puts the promotion of knowledge of various disciplines and positive energy at the center,follows the development direction of mainstream culture in the new era,popularizes diversified knowledge to the public in a novel form of cultural communication,permeates patriotism and conveys positive energy.The program form is the outline of the program innovation.The program background of "A Good Lesson" is rooted in youth education.Different from the innovation points of other cultural TV variety shows,it is a double creation inside and outside the screen.It broke the time and space limitation of traditional classroom and strengthened the function orientation of cultural TV variety shows,which not only reflected entertainment,but also added scientific,educational,interesting,historical and so on.In terms of concept,it pays attention to the interpretation of the subject matter,carries forward the main melody through the form of this TV variety show,highlights the core socialist values,and reflects the trend of innovation.Cultural TV variety shows should always follow the rules of cultural construction and meet the spiritual needs of the public so as to activate the public's action power.