Research On China's Digital Audio Book Industry Chain In Mobile Internet Era

In recent years,with the development of Internet technology,the way readers have undergone tremendous changes,ranging from traditional paper books to audio books and e-books.Audio books,a new type of books that combine text and sound and that can break through space-time constraints,are popular with people who are fast-paced and lack the time to read books."Listening" has gradually become a new reading method for reading.The audio books market in China is in the shadow of the slow progress in previous years.But it has flourished and has become a bright spot for the development of the domestic publishing industry.In the research process,the author took digital audio books as the research object,combined with the theory of the study of publishing,economics,and marketing.Through the use of literature analysis methods,the major domestic databases,related corporate official websites,news Websites,books,and other materials are collected comprehensively.At the same time,case analysis is conducted to analyze the development status of domestic digital audio books in depth.The aim is to enable readers to know the status quo of the digital audio books industry,the components of the industry chain of digital audiobooks.The operational processes can be clearly outlined.The competition situation,problems,and countermeasures of the digital audiobook industry chain and the corresponding industrial chain integration model can be understood,which in turn makes digital Audio books have received more publicity and promotion,promoting the prosperity of digital audio books.This article believes that the development of digital audio books in the world is very rapid.Although China's digital audio books have started late and have been slow in the development of traditional audio books,but now they have swept away the haze of the previous period and have flourished.The the digital audiobook industry become most important growth point of the plate;Behind this flourishing development,a good macro environment is including the political environment,economic environment,social environment and technological environment.Secondly,this article analyzes in depth the components of the digital audiobook industry chain.The digital audiobook industry chain is composed of content providers,audio producers,platform operators,hardware equipment providers,telecom operators,and end-users.The entire industry chain seems to work in coordination with each other,but it is full of competition and integration.ontent publishers traditional publishing and network resources are equal,producers of established producers are solid,new producers are strong.About channel distributors,The rapid development of the upper channels and the diversification of offline channels have made the copyright management and mobile payment providers play a significant role,while the end users have increased willingness to pay and the market has great potential to be tapped.On the operational flow of the industry chain,this article is mainly divided into three major links:copyright acquisition,digital audiobook production,and marketing promotion.The copyright acquisition link can be used to solve copyright issues,but it involves various the agreement of rights and interests,the author of the digital audiobook production link.According to the two production modes of the PGC content production model and the UGC content production model appearing on the current network,the paper respectively discussed the production process;and in the marketing promotion.From the main platform of the operation process,other The promotion of online and offline channels,The autho analyzes how digital audio books use mobile internet to conduct promotion and distribution.Next,the issues arising from the content of the industry chain are described.The author believes that there are three major issues related to content,including content quality,copyright management,and channel promotion.These three issues have drawn content to cater to the highly selective and piracy of market topics.Many sub-problems such as infringement and impaired platform reputation have negatively affected the transactions between upstream and downstream companies in the industrial chain.Through the analysis of the above issues,the author proposes integrated models of the digital audiobook industry chain that operates from corporate capital.