Study On The Innovative Strategies Of The Development Of China's Audio Books In Mobile Internet Era

Digital technology changes the way people read from reading books to reading online.And at the era of mobile internet,the users reading online increase largely with the development of mobile communication technology.As a result,audio books develop quickly.Audio books can not only effectively relieve the visual fatigue,but also meet the satisfaction of reading in limited time,which help people get information quickly and learn knowledge at any time.And with thus advantage,audio books attract the readers' attention at one sight and become the complement of paper books and electronic books,besides,play important role in attracting readers to read and promoting the development of nationwide reading and the transformation of traditional publication industry.As far as the author knows,audio books appeared in the middle of 1990 s in our country,while,they didn't develop until the mobile internet era came.By reading large quantities of literature,the author found that the former researches mostly focused on the traditional audio books,though some of them based on the era of mobile internet,relative analyses seemed in pieces instead of systematically.Considering this,the essay tries to explore the innovative development strategies of audio books in mobile internet era comprehensively with research methods of literature analysis,case study and comparative research,aiming to provide new direction for the future development of digital publication in our country.The body of the essay is divided into four parts,and they are: Chapter 1-the summary of audio books,which describes the definition,category,feature,value and developing history of audio books;Chapter 2-the elaboration of the development situation of audio books nationwide,which points out the increase of users,the diversity of publishers,the variety of promotion strategies and the innovation of profit model in mobile internet era;Chapter 3-the detailed analysis of the present problems in the development of audio books,which concerns about the users' perception,the content quality,the marketing management and the national regulation,etc.;and Chapter 4-the future innovative strategies of the development of audio books nationwide,which finds that besides learning from the foreign countries,innovation is needed in content,technology,channel and management,and that is,improving the quality of products' content,optimizing the users' experience of listening to audio books,improving the promotion strategies and regulating the market order of audio books.