Newspaper Self-help Business Model To Explore And The Reasons For Failure Analysis

From the turn of the century,the declining trend of the newspaper industry has gone into the cold winter.Due to the impact of the global financial crisis,and the rise of the mobile Internet,newspaper advertising revenue has fallen off a cliff,the loss of the audience has been serious,and a sharp decrease has appeared in the number of newspaper industries,the extinction of newspapers is becoming more and more intense.The newspaper industry has been in deep trouble,although there are many reasons,but the fundamental is the business model crisis.The newspaper industry has a long history of crisis,and the newspaper industry has been committed to self-rescue through the transformation of business model.The existing practice mainly lies in three aspects:Online extension of traditional business model,Business expansion relying on the major business,and the attempt of the cross-industry investment to open source.However,the attempt of self-saving by most newspapers has little effect.On the one hand,online advertising revenue is far from enough to make up for the decline of offline advertising due to the little income of online content.on the other hand,the expansion of income associated with ineffective,cross industry investment is also difficult to reach the initial expectations,the situation is not universal.There are three main reasons:first,the newspaper industry is confronted with multiple coverage competition;second,there is a bottleneck in the newspaper content charging,thirdly,newspaper advertising is facing multiple competition.From the view of the self-rescue of the newspaper industry,the transformation of the business model is ultimately attributable to failure.The future development of the newspaper industry:the market newspapers die out due to the loss of business model,and a few public welfare newspapers supported and retained by the government finance.The newspaper industry may die out,but the newspaper industry is the most important professional content provider.After the extinction of the newspaper industry,there is a gap in the professional content.The failure of the self-rescue of the newspaper means that the professional content is short of business model.The future business model of professional content may be:Content should be vertical and try to achieve content-paid revenues,and with the integration into emerging medias,the profit should depend on the ecosystem...