The Anhui Business Daily Elaborating Management Strategy Research Under "the Thick Newspaper Era"

Since China metropolis daily in the last century90s, most of the metropolitan newspapers are struggling to expand business scale, hope more newspaper circulation and readership, and issued a wider regional and market space. But under the new newspaper survival environment, newspaper can only lead to blind expansion scale newspaper staggering cost and the loss of local advertisers, eventually cause a downturn of the management benefit and even operate at a loss, this is part of the old city of common face.Compared with the old city newspaper, in order to Anhui Business Daily and Henan Business Daily, as a representative of a new generation of metropolis daily, but generally onto another road:the elaborating management. Don’t blindly pursuing this kind of paper newspaper circulation and pay attention to the management benefit, don’t wanton expansion distribution range and paying attention to the development of the local newspaper market, all citizens regardless of readers and focus on the high-end class readership in the society. The end result is that, although the newspaper scale relatively modest, but much better economic benefit, in the newspaper industry crisis situation can still survive even a small amount of profit.Anhui Business Daily detailed business competitive strategy, with sufficient background basis, mainly has the following several aspects:readers:differentiation trend of media audience; Release condition:the economic structure of the Anhui limit; The effect of advertising:advertising resources characteristics; And competing requirements:differentiation to avoid strong survive.In the fine management strategy under the guidance, the Anhui Business Daily newspaper content, target audience, distribution range and so on has carried on the elaboration. Refine the target market positioning, mainly embodied in two aspects: geographic location in "big Hefei "; Industry is the default is located in the "consumer report". Jane business newspaper in the newspaper content refinement, get rid of quantity, strictly control the layout and is the essence of "news" and "core report" two sections. Positioning on the target readers, business is more focus on two parts:Hefei citizens "new Hefei people" and "social people power".Anhui business from the Angle of the case study analysis, it can be seen that metropolis daily use after elaborating competitive strategy, both to reduce the running cost, enhance the advertising appeal, enhance newspaper style, and many other advantages, also faced with peripheral newspaper market loss, newspaper ads single structure, the mass of readers, and many other risks. Metropolis daily if fine competition strategy, therefore, need to pay attention to take advantage of its characteristics, at the same time to give attention to two or morethings and avoid its negative effects.