A Research Paper On The China Newspaper Industry In Corporation And Competition

As the traditional media, in new market and how to excavate potential market requirement, to enhance the competitive force, and the new media in competition market share in order to keep voice authority, which is one of Universal subject for China's newspaper before operation.As we considered in this paper, the development bottleneck, can take out Co-competition theory, using PARTS model analysis, the integration of newspaper market structure, formulate their internal organizational development strategy, adjust good value chain and to enhance the competitiveness of, At the same time in the market for the organization form associated with value of strategic partnership or the organization forms of cluster along horizontal or vertical industry chain, in the form of complementary and team in the market competitiveness of scale influence. This article through to the newspaper industry organization competition situation's analysis, follow-up to compete to explore levels of organizations; of newspaper organizations, methods of cooperation and co-operation types are classified analysis, and through empirical analysis in order to establish the influence of indicators parameters the media, and create a set of performance evaluation system and thus the cooperation of the press-competitive practices to consider. In the preceding summary of a series of elaborate, the final press of cooperation and competition in China to explore ideas and use cases so as to assist confirmation. This paper concluded that the initial stage of China's competitive newspaper market level, has no room for news organizations to avoid a monopoly or lose-lose situation through cooperation and competition in the form of market operation. This article hopes to compete by analyzing the co-operation strategy of the press, through the value of chain systems to build the industrial chain to achieve the interests of consistency, in order to achieve through cooperation and promote competition.