Turning Point: The Present Crisis Conditions And The Developing Trend Of Chinese Sports Newspaper Industry

The development of Chinese sports newspaper industry has arrived at a turning point in the process of newspaper market. At present, Chinese sports newspaper industry is in trouble and its developing space has been limited. The crisis of Chinese sports newspaper industry has come up. Where is the crisis? How is its developing trend?The research emphasis of my paper is on the present crisis conditions and the developing trend of Chinese sports newspaper industry. My paper consists of six parts:The preface is written about the introduction of the documentary that is connected with my research subject. Also, this part has sum up the research approaches and the theory visual angle.In the first part, I use the growth periodicity theory of industry economics to state the history and present conditions of Chinese sports newspaper industry in order to investigate why our Chinese sports newspaper industry is facing crisis in the new stage in the historical angle.In the second part, I deeply research the reasons that Nan Fang Sports, Ball Newspaper, the 21^stCentury Sports failed. Here, I mainly use the approach of case analysis to expound my view.In the third part, I use the inductive method to research the Chinese sports newspaper industry crisis from specific case to common phenomena in the sports newspaper field. From the background of the present crisis of Chinese sports newspaper industry, I will dissect the deep reasons that Chinese sports newspaper industry are blocked in the way of Five Force Competition mode of Mike·Port.I put forward to three methods that are aimed at the present crisis of Chinese sports newspaper industry in the forth part. The methods consist of three strategies and the problems that we pay more attention to in the process of carrying out the three methods.In the concluding remarks, I forecast the tendency and market structure of the future Chinese sports newspaper industry.