Practical Exploration Of Cultural Creativity In Museums

This paper is focusing on the cultural creativity related to museum.Based on my personal experience,participation observation and insider-view of the cultural industry for a long period,I go review the philosophy and practice of the cultural industry more deeply.The author is a supporter of the idea that the cultural creativity is not selling the product itself but spreading the cultural value instead.This paper took the Palace Museum at Taipei as an example,especially paying attention to the practice recently,eager to expose the basic concept,professional routine,art work(objects and pictures)licensing and marketing promotion etc.Besides the preface,there are five chapters as follows,Chapter 1,Overview of the Palace Museum in Taipei,Chapter 2,overview of the cultural creativity industry in the Taipei Palace Museum,Chapter 3,the cultural creativity features and analysis of best-selling products,Chapter 4,running and managing cultural creativity industry and the conclusion.