A Comparative Study On The Development Of Public Cultural Service Resources In The Palace Museum In Beijing And Taipei

Public cultural services resources development museum is an important manifestation of industrial development,reflected the museum management in culture industry management integrity,and to measure whether the location in the museum in the cultural industry is the scale of the precision,and on both sides of the Taiwan museum of Beijing the imperial palace and the Palace Museum in Taipei as the representative of museum,there are both collection of par and established between bear the relations,especially in the field of cultural market and industry competition,therefore,both in terms of public cultural services resources development comparative study,become a topic of concern.Public cultural service resources industrialization,promote the development of thinking based on resources and human resources development of public cultural services in three aspects: first,the industrialization of resources on the premise of attributes in the decline in the development of museum business,is the museum of industrial property market,specific to the tourism industry and cultural creative industries,foster new cultural consumption market.Innovation instead of innovation is an inevitable dilemma in the process of development,for which the screening of museum cultural and creative materials and the escort of intellectual property rights can be effectively addressed as the premise and guarantee of "innovation".Secondly,the ways of promoting public cultural service resources show the diversified characteristics of both online and offline,and the combination of traditional and modern.Among them,the humanized design of the official website and the "comprehensive history" physical exhibition in the exhibition hall are the important channels for the output of the museum's conceptand image building,while the book publishing and film and television variety shows with a wider range of radiation are conducive to focusing on the public and promoting the spread of the museum's popularity and influence.The advantages of exhibition and publicity are that museums "go out",and the consumption behavior of cultivating and guiding the public in the cultural market is to "bring in" consumers.The establishment of "the Palace Museum brand" is an important means to cultivate the consumption intention,which is not only conducive to the in-depth promotion of the Palace Museum culture,but also to promote the cultural and creative products around the Palace Museum.Finally,for public cultural service organizations,volunteers are not only free labor and important service providers,but also valuable assets integrating human resources,intellectual resources and social resources.The construction of multi-level volunteer team and systematic volunteer management in the museum are important measures for the in-depth exploration of the value of volunteer "resources",which reflects the progress of volunteer management on the road of rationalization,standardization and normalization.