A Study On The Orientation Of Life Aesthetics In The Developement Of Cultural And Creative Of The Palace Museum In Taipei

In recent years,with the reform and change of system and concept,the cultural and creative industry of museums in China develops rapidly.By developing a series of fashionable cultural and creative commodities with "the aesthetics of the Forbidden City",the imperial palace in Beijing has set off a wave of cultural and creative upsurge in museums.In 2014,as a predecessor of the cultural and creative industry of the museum,the Palace Museum in Taipei produced the "I know"paper tape,which combining traditional classical culture with modern daily life aesthetics,and won high popularity and wide acclaim among consumers.This paper consists of four chapters.The first chapter mainly reviews and discusses the past studies and documents on cultural creative and life aesthetics of the Taipei imperial palace.The second chapter is a brief discussion of cultural creative products,life aesthetics and the related concepts and causes of their formation.The third chapter,is the core part of this paper,which mainly analyzes the elements of traditional Chinese culture and modern life aesthetics contained in the best-selling cultural and creative products of the Taipei imperial palace,along with a summarizes of the characteristics and advantages of the cultural and creative development of the Taipei imperial palace.The last chapter focus on analyzing the characteristics of the development of cultural and creative products of the Palace Museum in Taipei,and summarizes some suggestions and strategies on how to develop cultural and creative products for mainland museums.As for the main method applied to this paper,which taking the three types of daily necessities of cultural and creative products as the research object,such as"design stationary",“life style”,“travel accessories”.From the perspective of the contemporary life aesthetics,the article analyzed these product's design proposal,and explored the local social and cultural features of Taiwan and local aesthetic style.Eventually,reach a conclusion that how to become enduring cultural and creative products.In virtue of cultural and creative products,classical culture can be stepped down from the altar,and familiar with modern consumers.by doing that,ordinary consumers can have the opportunity to touch and immerse themselves in exquisite cultural and artistic atmosphere,providing more contemporary approaches for the inheritance of traditional culture as well.