A Comparative Study Of Cultural And Creative Product Market Development Between Taipei Palace Museum And Beijing Palace Museum

At the beginning of this century,China's museum cultural and creative products came into being with the introduction of the world museum's innovative operating ideas and the emergence of the international cultural and creative industry.As a result,the two sides of the straits Palace Museum led the way to the innovation of museum cultural and creative brands.After nearly 20 years of continuous construction,the Taipei Palace Museum took the lead in taking the successful path of cultural and creative development with the theme of making full use of the collection resources and paying attention to the cultural transmission of treasures and cultural relics.The Beijing Palace Museum also continued to try more on the basis of experience exchange.This type of product actively expands consumer groups,attaches importance to cultural and creative product promotion and marketing methods,and cultivates the Forbidden City Cultural and Creative into the leading domestic cultural and cultural brand.The thesis takes the cultural and creative products of the Forbidden City on both sides of the Taiwan Straits as the research object,and analyzes the historical origin and current situation of the development of cultural and creative product markets on the two sides of the Palace Museum through market comparative analysis.It summarizes the respective market environments they face.2.The market development strategy used and the market effects obtained and the conclusions are drawn.Based on their respective development advantages,the deficiencies in the process of market development of the cultural and creative products of the Forbidden City across the Taiwan Straits are proposed.Growth and construction put forward development suggestions that can be used for reference,and contribute a modest force for the theoretical research and realistic development of the cultural and creative industry of China's museums.