Research On The Current Situation Of Cultural And Creative Products In Beijing Palace Museum

In the modern world of gradual commercialization,people begin to pursue the cultural and artistic connotation of products while meeting their basic needs for life products.Facing the public's demand for products,the museum began to research and develop its own cultural and creative products,and created many excellent products,such as the national museum's Jilin chunyanhui badge,and the jiangsu suzhou museum's "national treasure flavor secret color porcelain lotus bowl cookies",which were deeply loved by the public.The Palace Museum also developed more than 1,000 cultural and creative products from 2013 to 2015,with the sales volume reaching nearly 1 billion in 2015,making many of its cultural relics known to more people.However,for the Palace Museum and even many museums in China,how to elevate cultural and creative products to the industrial level needs further exploration.This paper takes Beijing Palace Museum as the research object,focusing on the research and development of cultural and creative products.Through to the Palace Museum in Beijing,gen product investigation and study analysis,and aims at the Palace Museum in Beijing in the text and the problems existing in the product development,put forward the development the main direction,grasp the text and development of "interaction" and product solutions,so as to explore how to according to the library and the museum is a collection of characteristics of the national museum of design,development and sales of a product,make the museum in the current social environment become the real "culture communication and the power of the era of change".