Strategy Research Of The People's University Publishing Company

This paper takes the People's University publishing house as the research object,using the tools of strategic management such as SWOT,Potter five force analysis of comprehensive analysis of the advantages and disadvantages of the People's University press and university publishing industry opportunities and challenges,and evaluates the People's University press for the bargaining power of upstream and downstream market.And according to the proposed future development proposals through the description of the present situation of strategic management analysis the People's University press.This paper mainly discusses the following contents are studied: the strategic research on the development of publishing house at home and abroad,the foreign research focus on the analysis of the strategic management theory,and mainly to the press as an organization to study,but the domestic research focuses on the press in the digital and the market environment,how to maintain the advantages,maintain long-te The People's University press development.In the operation and introduce the current situation of The People's University press,we found that the People's University press will stick to the path of the market since about 2000 in textbook publishing system refo The People's University press,as the core,popular publishing and academic publishing as auxiliary.And also actively with various foreign university press cooperation,uphold the academic go out and bringing in engineering.For the future development of faster and more stable,we propose the following suggestions,including strengthening the supply chain partnership,info The construction,the construction of human resources,brand system construction,construction of marketing system,financial system construction,the construction of digital publishing.