Research On The Development Strategy For The Hunan On Publishing Investment Holding Group Company Ltd

Enterprise development strategy is the strategy for enterprise development, it is holistic, long-term, basic planning issues design for enterprise. The financial crisis in2008have brought challenge of economic situation to publishing industry, meanwhile it brought strategy transition chance to publishing industry. In new background and condition of publishing industry, how Hunan Publishing Investment Holding Group Co. Ltd (hereinafter referred as "Hunan Publishing Investment Holding Group") choose a reasonable development strategy to survive in the cracks and development has become imperative.First, the article describes the background to the strategy study of Hunan Publishing Investment Holding Group; and described the theoretical and practical significance, review of domestic and foreign publishing industry strategy on research and proposed research contents and methods. Secondly, as Hunan Publishing Investment Holding Group for research object, its development process of Hunan Publishing Investment Holding Group, also nature and characteristics of publishing industry market are studied. From macro environment and industry environment, external environment are analyzed. And from inner source and inner capability, inner environment of Hunan Publishing Investment Holding Group is analyzed. On these bases, strengths, weaknesses, opportunities and threats of the company are analyzed using SWOT Analysis method. With the study results, the paper concludes the feasible and strategic direction of enterprise’s development. The development strategy of Hunan Publishing Investment Holding Group established, that is SO strategy for dominant businesses combined with ST strategy. In conclusion, through accelerating property right system change, completing corporate governance structure, innovating mechanism of management, increasing management quality, optimizing human resource management, strengthening financial management and fostering brand image these aspects, the paper puts forward the development strategy plan of Hunan Publishing Investment Holding Group and sums up the corresponding measures to ensure the successful implementation.The research in this paper shows that the development strategy of enterprise determines the direction and target of enterprise development, identifies the industry you enter or withdraw and the line of business you select or quit. To identify the competition status in the market shall be beneficial to improve the enterprise’s profit-make capability and economic benefit, and realize the stable and sustainable development. Through the study on the development of Hunan Publishing Investment Holding Group, the paper set up a sample recommendable to other state-owned enterprise.