Study On The Strategy Of Digital Publishing Of JT University Press

With the continuous advancement of science and technology, great changes have taken place in people’s reading habits. From the paper publication gradually to the development of digital publishing which is convenient, low cost, terminal diversification, provide fragmental reading become the development trend of the publishing industry recognized. The paper reading mode "network digital reading" began to challenge the traditional paper-based publications that the monopoly was broken. In the digital technology matures today, print publications has been a great impact, a considerable part of the market share was the digital publishing preemption. Many of the domestic publishing enterprises have felt tremendous pressure, and in varying degrees, began the development of the digital publishing industry.Taking JT University Press as an example, analysis of China’s digital publishing industry in the current macro environment, analyzes the face of China’s traditional publishing enterprises to develop digital publishing environment from the political, economic, social, technological layer. Secondly, by using five forces model of competition strategy of Potter industry environment analysis, sort out the current our country’s publishing industry of digital publishing. And then combined with the actual situation of JT University Press itself, SWOT analysis, summarizes the advantages, disadvantages, pres as the opportunities and threats; and finally puts forward the strategy for digital publishing. Through the reason of JT University Press digital publishing development strategy of our country’s traditional press, especially the development of the university press digital publishing has a certain reference value.