Research On The Development Method Of Chinese Entity Bookstore

In the past two years,many entity bookstore closed down,some experts are beginning todiscuss whether the entity bookstore in the digital age can survive.Many experts believe thatthe entity bookstore in the future with the development of science and technology will bereplaced by online bookstore, and become the epitome of an era.More and more scholarsbegin to explore it actively.The author thinks that, from the perspective of communication, communication symbols,media and technology is always a superposition state.For example: TV appearance was notcompletely replaced the newspaper reading.Paper books are still the public mainstream wayof reading, without additional equipment, making reading not limited by time and space.Andthe text of the abstract, tend to give people more space to think, bring people to the infinitespirit of joy.In addition, the entity bookstore's external positive effection has also been formedin a good emotional bond.Therefore, in the face of digitized publishing, traditional entitybookstore can neither be taken lightly and nothing to do.But in the positive needs to activelylooking for a new way to adapt to social development.Through the shaping of their own brandof "lock-in" readers.And in the background, the entity bookstore need to actively thinking, asthe bridge and link between the bookstore and the digital enterprise to establish the win-wincooperation.This article is based on the background of new era, based on the analysis of the futuredevelopment of China mainland entity bookstore. This article mainly combs the existencestatus of our entity bookstore, from the field of economic and cultural development, analyzesthe causes of the decline of the entity bookstore. Since then, the author summarizes thenetwork bookstore and ebook operation mode and characteristics. China's real Bookstore nowfacing a severe test, but the external entity bookstore based on the positive effect, it is verynecessary to. Therefore, based on the research status of the entity bookstore (network impacttheory, bookstore excess said) further reflection, analysis of existing entity bookstoreenvironment's plight is not only due to the impact of e-commerce, but also contains some drawbacks, its own existed but, existence entity bookstore significance is very clear and socialsignificance and a significant cultural value, the Hebei publishing media group under theXinhua Bookstore, Zhejiang Phoenix publishing media group as a sample, makes an empiricalstudy on the entity bookstore. In order to seek a variety of development mode, in order toadapt to different formats of the entity bookstore in the transformation of development in thefuture.