The Study About Zhengzhou New Business Model Survey Entity Bookstore

In recent years,the physical bookstore industry suffered winter,the situation is difficult,many book stores have closed down.In the face of the crisis of the entity bookstore,people voice of the entity bookstore "policy support","tax relief" government protection level is very high,was not aware of nature of the decline of the decline of the entity bookstore:is the failure of the old business model.Many traditional entity bookstore reason survival dimension difficult,the real reason is in the online bookselling and traditional reading habits change impact of multiple,its original business model is subversion has been unsustainable.Therefore,in the predicament of the entity bookstore,bookstore of we can not avoid the "commercial" attribute,businessman,real from the business perspective entity bookstore current existence dilemma,find out some new entity bookstore in the transformation and upgrading of the flash point,to explore in the no policy protection with sustained profitability of the entity bookstore business model.Actually,in the traditional bookstore as the core of the entity bookstore in the encounter Cuikulaxiu subversive and impact didn't stay in self pity,not conservative,but actively expand business and seek innovation,initiative,tapping the potential of the bookstore contains cultural exchange attributes,and other cultural products and services of the "grafting",reshaping the business model,which is more suitable for the modern people's rhythm of life and spiritual needs.Now,a number of new concepts,new business model of the new physical Bookstore came into being,with the magic of capital,and its integration with the format,and showing a blowout expansion trend.Zhengzhou in the past ten years,the emergence of more than a dozen new type of physical bookstore as a template for induction and analysis,it can be found that the business model can be broadly divided into four categories.These business models broke the traditional entity bookstore simple bookselling paradigm,instead highlighting the bookstore hidden social culture function,in the consumer experience,consumer guide,to build a platform for consumer,consumption concept and so on many aspects are innovations.But can not be ignored is that there is a certain risk of each business model,such as multi format fragmentation,self positioning fuzzy,capital by profit and other issues.It has strong practical significance to analyze the business model of the new physical bookstore in Zhengzhou,which not only provides the direction for the development of the national physical bookstore,but also provides some guidance for the future development of the physical bookstore.