Study On Cross-border Transformation Of The Entity Bookstore In China

The entity bookstore is a cultural landmark of the city and an important base for promoting reading and spreading culture.In recent years,under the strong support of national policies,some entity bookstores have emerged from the crisis of survival caused by the rapid development of digital publishing,the change of readers' reading habits,and the rising operating price of bookstores.Therefore,they have been attempting to transformation and upgrading.Under such circumstances,timely review and integration of the advantages and achievements of the transformation of bookstores and the discussion of the cross-border transformation of bookstores at the present stage are becoming more and more important and urgent for the development of the physical bookstores.This article comprehensively uses literature analysis method,comparative analysis method,and empirical analysis method to analyze the status quo and problems of the cross-border transformation of physical bookstores in China,and tries to further promote the development of China's physical bookstores and deepen the construction of public cultural service system.The article firstly uses literature analysis to briefly review the status quo of the transformation of entity bookstores at domestic and abroad research,next explains the research ideas,methods and innovations.Secondly,combines the concept and historical development of China's entity bookstores,analyzing the survival crisis of China's entity bookstores and exploring the main reasons for the crisis of entity bookstores.Based on it,the article analyzes the feasibility and necessity of the cross-border transformation of entity bookstores.Thirdly,the article through literature analysis and comparative analysis summarizing the most noteworthy cross-border transformation methods in the entity bookstores from the development of entity bookstores' transformation:such as the transformation of cultural complexes,the transformation of mufti-formation malls and the transformation of smart new bookstores.Beside,explains the key business content of cross-border transformation of entity bookstores using graphics and texts.Then through comparison analysis of domestic and foreign policies,and the experience that readers enter the store considering the problem.Such as the insufficient guidance and support by the state,the insufficient management of cross-border transformation and the insufficient function of Public cultural functions of entity bookstores.Finally,combining empirical analysis with the experience of Shenzhen Book City's cross-border transformation to consider call strategies of the entity bookstore.First,the entity bookstore should deeply carry out reading for the whole people,regulate book price system to guide healthy competition in the market and integrate various channels to promote support.Second,the entity bookstore should use the book industry as a platform to innovate and expand services,strengthen bookstore overall planning to create a multicultural space,strengthen the information construction to create a smart book city and leverage the resources of library to extend space to the community,satisfy the personalized needs of users to realize the differentiated profit and strengthen bookstore space design to create high quality surrounding.Third,the entity bookstore should collaborate with universities to strengthen talent introduction;strengthen talent assessment and establish incentive system to improve the talent training system and the quality of talent.