Construction Of Henan Xinhua Bookstore Distribution Channels

State-owned Xinhua Bookstore shops built from1949to date, adhere to the guidelines for social benefits, uphold the fine tradition of the Xinhua Bookstore, give full play to the main channel of the state-owned backbone of publications issued in the publications market, guide, model, role model. In the service of the party and the government’s central work, the province’s education services, services in many aspects, such as the province’s culture to make a fruitful contribution.With the pace of private bookstores is the issue of China’s reform and produce, the party and the government’s policy of private bookstores to create a good social environment for the survival and development of the private bookstore provides a space to adapt to the times and the development of private bookstores to promote and produce promote the reform of China’s book distribution system. The number of enterprises private book industry, size, value, etc. has increased steadily, the industry accounted for half. On the other hand, with more and more people’s reading habits tend to rapid development of electronic technology, digitization and online bookstore, physical stores owned bookstores, especially the traditional state-owned Xinhua Bookstore suffered a huge impact.Xinhua Bookstore spatial distribution channels is an important issue of Xinhua Bookstore cultural products and business activities are also an important foundation for cultural facilities in urban and rural society. As cultural products in order to provide service-oriented enterprises, the formation of a powerful sound and mature channels controlled Xinhua Bookstore is unique, can not be copied, can not match advantage, Xinhua bookstores issue is the core competitiveness of activity. But the vast majority of Henan Province, Xinhua Bookstore outlets in300square meters or less; single function, mostly operating only paper books and even textbooks for; facilities antiquated, many bookstores are still the nineties dilapidated house; outlets less, especially the grassroots fewer outlets; operating efficiency is poor.Henan Xinhua Bookstore timely proposed to create "online","offline" three-dimensional distribution system complement each other. Online, on the one hand by expanding the scale and extended functionality, upgrade technology and other means of building both traditional media publications, sales and service functions, but also has a modern digital media publications, sales and service functions, but also has a variety of other cultural products sales and service functions modern composite bookstore Xinhua Bookstore channels and formed the basis of modern operating the province; hand vigorously strengthen cultural complex urban construction. Modern building contains several bookstores, including composite, larger consolidated operating platform-urban culture complex, as the province Xinhua Bookstore modern channels and operate the backbone and leader, by a single push Xinhua Bookstore booksellers to culture product integration and service providers transition goals. On-line, to create the first professional culture of Henan electricity providers-cloud book network, online sales of cultural products and services as the core, both vertical and regional advantages, and strive to "create a wealth of books, educational distinctive, personalized service and thoughtful platform to interact with the province’s physical stores online and offline, to build three-dimensional, interactive channel marketing system.Henan Xinhua Bookstore in store renovation and expansion of major efforts to promote respect, but also our current traditional bookstores Leaky Cauldron innovative inevitable choice, and book cloud network construction is performed traditional physical bookstores face competitive pressures network, conduct book distribution channel e-commerce platform useful attempt. In particular, rely on a long history of Henan Province, Xinhua Bookstore and professional distribution team, Xinhua net book alone ingenuity to create a cloud of Marxism-book area, educational equipment area and Henan version of the book area, not only as a manifestation of social and cultural inheritors, will also obtain economic benefits.