Development Strategic Research Of XinZhi Bookstore During The Transition Period

Xinzhi bookstore has managed to operate for20years, it experienced beginning、 developing and increasing stage, it has certain share of the market and saleroom, Xinzhi bookstore has made outstanding achievements, and achieved lots of experience, profitability and brand influence of Xinzhi has been elevated.With the increase of ren、wages for workers and management fee,the book’s price was made by state, bookstore can not optional rise price, Xinzhi faced the furious competition from state owned bookstores and online bookstores, growth of profit has falling from double-digit to one-digit form the last two years, Xinzhi encounter such difficulty and bottleneck never met。Starting from policy、science and technology、economy and international environment of private entity bookstore, this text analyze the current situation of management and five competitive powers,also analyzed the advantage disadvantage、opportunity and threaten of Xinzhi bookstore, then put forward the problem from the weak of management and operation。Finally the text offer three conclusions that determine the direction of enterprise development strategy, that is:adjustment of business strategy、location strategy、diversification strategy of business for Xinzhi bookstore on helping enterprise to overcome the dilemma。...