Yunpin Comes Out Of Yunnan New Retail Community Supermarket Service Contact Design

With the advent of the era of intelligent business,the continuous development of network technology and artificial intelligence has brought new possibilities to business and human society.The continuous upgrading of consumption levels has given people more requirements and expectations for community retail businesses.New retail takes the community as the radius and introduces strong offline relationships to the online.Unlike traditional e-commerce,it is a new economic model among acquaintances and acquaintances in high-density communities.While the new retail model is developing rapidly,the shortcomings in consumption scenarios and user experience restrict the implementation and development of the new retail model.The touch point is the lowest level that determines the experience.Managing and designing the touch point is the core of the scene experience.This research conducts in-depth research on touch points through service design thinking,trying to solve the system experience problems of the current new retail e-commerce scene,and takes the Yingjia Youxian supply chain and fresh supermarkets under Yunnan Construction Investment as the design and practice research objects.Re-formulate the design strategy,plan the design path,analyze and integrate the enterprise organization resource structure to draw the service blueprint,and design a multi-touch and multi-scenario service system with user experience as the core to promote the upgrading of Yunnan’s green food industry.Through specific theoretical research,actual research and analysis,and project practice,the full text focuses on "new retail community supermarket service touch point design,find the key points to create the peak user experience,and conduct design research.The thesis conducts specific research according to the four links of "background analysis,theoretical literature review and combing,user and market research and analysis,chapter four design positioning,design case demonstration and analysis".First,the research background defines the research scope based on the literature review,leading to problems and goals.Secondly,it elaborates the related theories of service design,new retail and community supermarkets,and clarifies the development potential of the integration of service design and new retail community supermarkets.Conduct market research again to analyze and summarize existing competing products,use service design and management,and economic tools to determine service blueprints,corporate strategies,and find design opportunities.Finally,on the basis of the previous theory and research,the design practice content of the service contact point of the Yunnan new retail community supermarket of Yunpin Chuan was completed,and the problems existing in the research process were summarized.In accordance with the 14th Five-Year Plan of Yunnan Province,we will build a world-class “green food brand” and vigorously promote the “big industry + new main body+ new platform”.Service design thinking can directly optimize the system relationship among industries,entities,and platforms.Through the contact design,not only user satisfaction is improved,but also the commercial landing of community e-commerce can be promoted.Through the contact design,not only user satisfaction is improved,but also the commercial landing of community e-commerce can be promoted.Through the Yunpin Out of Yunnan Program,it can develop and promote the development of Yunnan green food brands,and promote the transformation of characteristic agricultural products to the high-end value chain.