Research On The Development Strategy Of OK Aviation Co., Ltd

At the 2008 national conference on civil aviation work,the leading party members'group of the civil aviation administration of China put forward the strategic idea of comprehensively promoting the construction of a strong civil aviation country.In February 2017,the civil aviation administration of China issued the 13th five-year plan for the development of civil aviation of China,which proposed that One Belt And One Road should promote the global strategic opportunities given to China's civil aviation industry by One Belt And One Road,give full play to the new driving forces of the civil aviation industry,and continuously improve the needs of the civil aviation market in relevant countries.The coordinated development of the Yangtze river economic belt and the BeiJing-TianJin-HeBei region will not only promote the comprehensive development of the metropolitan area,but also promote the re-division of the airspace,air rights and so on,so as to promote the vigorous development of the civil aviation economy.By 2020,China will initially become a civil aviation power.It can be seen from the above outline that the current period is an important period to realize the strategic conception of strengthening the civil aviation power and that the civil aviation industry has entered a crucial stage of comprehensively consolidating the foundation of building a civil aviation power.As an important economic pillar industry of a country,the development of civil aviation is mainly reflected in the substantial increase of the total number of passengers and goods,and the distribution of long-term flights in all countries in the world.Because of high speed,safety,convenience and not limited to the impact of terrain,civil aviation industry plays an important role in the transportation system.Civil aviation industry promotes the development of commerce,travel and other industries,and realizes the development of remote areas in a short period of time.It is expected that by 2030,China's civil aviation market volume will rank the first in the world and the second in the global passenger transport volume.In the global market share,China's civil aviation enterprises ranked the top two in the world,especially China's global market share exceeded 61%;The country has a civil aviation enterprise to lead the preparation of the world civil aviation alliance;The service level of civil aviation industry has reached the world's leading level,and the original civil aviation service products and forms have been copied by foreign countries.However,the environment and conditions affecting the development of civil aviation will undergo profound changes,unprecedented opportunities and challenges.We must grasp the profound changes in the connotation of the period of strategic opportunities,properly respond to various risks and challenges,follow the trend and lay a solid foundation for development so as to open up new horizons for development.This paper studies and analyzes the development strategy of OK aviation co.,LTD.This paper studies how OK aviation co.,LTD.,under the current resources,conforms to the trend of The Times,faces various risks and challenges,and grasps historical opportunities.Based on the development vision and goals of OK airlines,a development strategy and assurance plan for OK air LTD.Firstly,this paper will carry out research on the background of the major development of the civil aviation industry supported by the state,point out the significance,analysis methods and analysis ideas of this paper,and combine with the corresponding theories of domestic and overseas scholars on civil aviation strategy to make clear the analysis basis of this paper.Combination of SWOT matrix,five research and theoretical research of PEST method,to OK aviation enterprise current researches on the external environment,the specific evaluation to the enterprise internal environment,find out OK aviation enterprise the opportunity and challenge,advantage and disadvantage,for OK airlines develop strategy and create a market orientation on the basis of decision-making mechanism,realize the connection at home and abroad,dry,regional base support aircraft to the Internet,to decomposition strategy and put forward concrete plans.To clarify the guarantee means of the strategy and ensure the effective implementation of the development strategy,make all kinds of objectives of OK airlines to achieve,the construction of our country and the surrounding free travel and commercial passengers most favored by high-quality platform service providers,to become an excellent corporate image,profitability,security and good global well-known airline.By comparing the development strategies of many civil aviation companies,this paper hopes to carry out strategic planning for OK aviation co.,LTD.It is hoped that this paper can not only provide a reference for the strategic decision-making level of OK aviation co.,LTD.,but also serve as a reference for other similar private aviation companies to formulate development strategies.